{"id":1482,"date":"2026-07-15T13:16:36","date_gmt":"2026-07-15T09:46:36","guid":{"rendered":"https:\/\/soobell.com\/about-us-2\/"},"modified":"2026-07-15T13:16:36","modified_gmt":"2026-07-15T09:46:36","slug":"about-us-2","status":"publish","type":"page","link":"https:\/\/soobell.com\/en\/about-us-2\/","title":{"rendered":"about us"},"content":{"rendered":"<style>\n.sb-about{direction:rtl;font-family:inherit;color:#1f2933}.sb-about *{box-sizing:border-box}.sb-wrap{max-width:1180px;margin:0 auto;padding:0 18px}.sb-hero{position:relative;overflow:hidden;background:linear-gradient(135deg,#fff4f3 0%,#ffe3e1 46%,#f7b9b6 100%);border-radius:28px;margin:28px auto 34px;padding:42px;box-shadow:0 18px 45px rgba(202,58,94,.14);display:grid;grid-template-columns:1.03fr .97fr;gap:32px;align-items:center}.sb-hero:before{content:\"SOOBELL\";position:absolute;right:42px;top:18px;font-size:72px;font-weight:900;letter-spacing:4px;color:rgba(255,255,255,.50);line-height:1}.sb-hero-copy,.sb-hero-media{position:relative;z-index:1}.sb-eyebrow{display:inline-flex;align-items:center;gap:8px;background:#fff;color:#ca3a5e;border-radius:999px;padding:9px 16px;font-weight:800;margin-bottom:18px;box-shadow:0 8px 24px rgba(0,0,0,.06)}.sb-hero h1{font-size:38px;line-height:1.45;margin:0 0 16px;color:#111827;font-weight:900}.sb-hero p{font-size:16px;line-height:2.15;margin:0 0 26px;color:#374151}.sb-hero-img{display:block;width:100%;border-radius:26px;box-shadow:0 22px 45px rgba(17,24,39,.18);border:10px solid rgba(255,255,255,.55);background:#fff}.sb-actions{display:flex;flex-wrap:wrap;gap:12px}.sb-btn{display:inline-flex;align-items:center;justify-content:center;border-radius:14px;padding:12px 22px;text-decoration:none!important;font-weight:800;transition:.2s}.sb-btn-primary{background:#ca3a5e;color:#fff!important;box-shadow:0 10px 24px rgba(202,58,94,.28)}.sb-btn-soft{background:#fff;color:#ca3a5e!important}.sb-grid{display:grid;gap:18px}.sb-stats{grid-template-columns:repeat(4,minmax(0,1fr));margin:0 auto 34px}.sb-stat,.sb-card,.sb-panel{background:#fff;border:1px solid rgba(202,58,94,.12);border-radius:22px;padding:22px;box-shadow:0 12px 30px rgba(17,24,39,.06)}.sb-stat strong{display:block;font-size:28px;color:#ca3a5e;margin-bottom:8px}.sb-section{margin:42px auto}.sb-section h2{font-size:30px;margin:0 0 14px;color:#111827;font-weight:900}.sb-section p.lead{font-size:16px;line-height:2;color:#4b5563;max-width:820px;margin:0 0 22px}.sb-two{grid-template-columns:1.15fr .85fr;align-items:stretch}.sb-list{display:grid;gap:12px;margin-top:18px}.sb-list div{background:#fff7f7;border:1px solid #ffd7d4;border-radius:16px;padding:14px 16px;font-weight:700;color:#374151}.sb-list span{color:#ca3a5e;margin-left:8px}.sb-values{grid-template-columns:repeat(3,minmax(0,1fr))}.sb-card h3{font-size:18px;margin:0 0 10px;color:#111827;font-weight:900}.sb-card p{line-height:1.9;margin:0;color:#5b6472}.sb-cats{grid-template-columns:repeat(6,minmax(0,1fr))}.sb-cat{background:linear-gradient(180deg,#fff,#fff8f8);border:1px solid #ffd8d5;border-radius:18px;padding:18px 12px;text-align:center;text-decoration:none!important;color:#111827!important;font-weight:900;box-shadow:0 10px 22px rgba(202,58,94,.06)}.sb-cat span{display:block;color:#ca3a5e;font-size:13px;margin-top:8px;font-weight:700}.sb-cta{background:#111827;color:#fff;border-radius:26px;padding:34px;display:flex;align-items:center;justify-content:space-between;gap:18px;overflow:hidden;position:relative}.sb-cta:after{content:\"\";position:absolute;left:-70px;top:-70px;width:220px;height:220px;border-radius:50%;background:rgba(247,185,182,.18)}.sb-cta h2{color:#fff;margin:0 0 8px}.sb-cta p{margin:0;color:#e5e7eb;line-height:1.9}@media(max-width:900px){.sb-hero{grid-template-columns:1fr;padding:30px 22px}.sb-hero:before{font-size:48px}.sb-hero h1{font-size:30px}.sb-stats,.sb-values,.sb-cats,.sb-two{grid-template-columns:1fr 1fr}.sb-cta{display:block}.sb-cta .sb-actions{margin-top:18px}}@media(max-width:560px){.sb-stats,.sb-values,.sb-cats,.sb-two{grid-template-columns:1fr}.sb-hero{border-radius:20px;margin-top:18px}.sb-hero h1{font-size:26px}.sb-section h2{font-size:24px}}\n<\/style>\n<div class=\"sb-about\">\n<div class=\"sb-wrap\">\n<section class=\"sb-hero\">\n<div class=\"sb-hero-copy\">\n<div class=\"sb-eyebrow\">Specialized presentation of eye makeup products<\/div>\n<h1>Soobell; Safe choice for eye beauty<\/h1>\n<p>Focusing on exclusive eye products, Soobell provides a simple, accurate and reliable shopping experience for professional makeup lovers. From mascara and eyeliner to eye shadow, false eyelashes, eyebrow products and specialized tools, we strive to make product selection clearer, faster and more enjoyable for you.<\/p>\n<div class=\"sb-actions\"><a class=\"sb-btn sb-btn-primary\" href=\"https:\/\/soobell.com\/en\/store\/\">View the store<\/a><a class=\"sb-btn sb-btn-soft\" href=\"https:\/\/soobell.com\/en\/contact-us-2\/\">Communication with Soobell<\/a><\/div>\n<\/div>\n<div class=\"sb-hero-media\"><img decoding=\"async\" alt=\"Real photo of Soobell eye makeup products\" class=\"sb-hero-img\" loading=\"eager\" src=\"https:\/\/soobell.com\/wp-content\/uploads\/2026\/04\/soobell-about-real-photo.jpg\" title=\"\"><\/div>\n<\/section>\n<section class=\"sb-grid sb-stats\">\n<div class=\"sb-stat\"><strong>6<\/strong>The main specialized category<\/div>\n<div class=\"sb-stat\"><strong>45+<\/strong>Functional subcategory<\/div>\n<div class=\"sb-stat\"><strong>90+<\/strong>Released product<\/div>\n<div class=\"sb-stat\"><strong>100%<\/strong>Focus on eye beauty<\/div>\n<\/section>\n<section class=\"sb-section sb-grid sb-two\">\n<div class=\"sb-panel\">\n<h2>Why Soobell?<\/h2>\n<p class=\"lead\">Instead of crowding the shopping path, we have categorized the products based on the actual needs of the customer; So, if you are looking for volumizing mascara, waterproof eyeliner, shadow palette or precision brush, you will quickly find the right choice.<\/p>\n<div class=\"sb-list\">\n<div><span>\u2022<\/span>Accurate and filterable categories<\/div>\n<div><span>\u2022<\/span>Focus on eye products and related tools<\/div>\n<div><span>\u2022<\/span>Clear display of product, photo and price<\/div>\n<div><span>\u2022<\/span>Simple shopping experience on mobile and desktop<\/div>\n<\/div>\n<\/div>\n<div class=\"sb-panel\">\n<h2>Our approach<\/h2>\n<p class=\"lead\">Soobell is designed for users who want to find the right product for their makeup style without confusion. Our goal is to combine beauty, order and trust in the online shopping experience.<\/p>\n<\/div>\n<\/section>\n<section class=\"sb-section\">\n<h2>The values \u200b\u200bwe follow<\/h2>\n<div class=\"sb-grid sb-values\">\n<div class=\"sb-card\">\n<h3>Conscious choice<\/h3>\n<p>Products are placed in specific groups to make comparison and decision making easier.<\/p>\n<\/div>\n<div class=\"sb-card\">\n<h3>Professional appearance<\/h3>\n<p>The layout, image and information of the product are adjusted in such a way that the purchase creates a sense of trust.<\/p>\n<\/div>\n<div class=\"sb-card\">\n<h3>Continuous improvement<\/h3>\n<p>The structure of the site and categories will gradually become more complete based on the needs of customers.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sb-section\">\n<h2>Soobell&#8217;s main categories<\/h2>\n<div class=\"sb-grid sb-cats\"><a class=\"sb-cat\" href=\"https:\/\/soobell.com\/en\/mascaras\/\">mascara<span>Mascara<\/span><\/a><a class=\"sb-cat\" href=\"https:\/\/soobell.com\/en\/eyeliner-2\/\">eyeliner<span>Eyeliner<\/span><\/a><a class=\"sb-cat\" href=\"https:\/\/soobell.com\/en\/eye-shadow\/\">eye shadow<span>Eyeshadow<\/span><\/a><a class=\"sb-cat\" href=\"https:\/\/soobell.com\/en\/artificial-eyelashes\/\">Artificial eyelashes<span>Lashes<\/span><\/a><a class=\"sb-cat\" href=\"https:\/\/soobell.com\/en\/eyebrow\/\">eyebrow<span>Brows<\/span><\/a><a class=\"sb-cat\" href=\"https:\/\/soobell.com\/en\/brushes-and-tools\/\">Brushes and tools<span>Tools<\/span><\/a><\/div>\n<\/section>\n<section class=\"sb-section sb-cta\">\n<div>\n<h2>Are you ready to choose the right eye product?<\/h2>\n<p>Start from the Soobell store and get to the desired product faster with category filters.<\/p>\n<\/div>\n<div class=\"sb-actions\"><a class=\"sb-btn sb-btn-primary\" href=\"https:\/\/soobell.com\/en\/store\/\">Enter the store<\/a><\/div>\n<\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>specialized presentation of Soobell eye make-up products; Soobell&#8217;s safe choice for eye beauty, focusing on exclusive eye products, shopping experience<\/p>\n","protected":false},"author":1,"featured_media":1293,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1482","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/soobell.com\/en\/wp-json\/wp\/v2\/pages\/1482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soobell.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/soobell.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/soobell.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/soobell.com\/en\/wp-json\/wp\/v2\/comments?post=1482"}],"version-history":[{"count":0,"href":"https:\/\/soobell.com\/en\/wp-json\/wp\/v2\/pages\/1482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soobell.com\/en\/wp-json\/wp\/v2\/media\/1293"}],"wp:attachment":[{"href":"https:\/\/soobell.com\/en\/wp-json\/wp\/v2\/media?parent=1482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}